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Although classic products build customer loyalty, your customers also appreciate novelty. So be innovative and adapt to new consumer trends by expanding your product range. But remember to be methodical: don’t rush or go over the top! Keep it simple and try out your ideas...

A well-arranged shop with the right products and clear information makes your customers all the more eager to fill their shopping baskets. These are the cornerstones of merchandising! Learn how to stage your products to whet your customers’ appetites and encourage them to make a...

Since its creation 50 years ago, Saf-instant has stood out its reliability and constant performance. Further to its quality, Saf-instant is distinctive in its innovation. Indeed, it was the first baker's yeast to be sold in dehydrated and then in instant form, which has made...

Have you recently created a Facebook page or an Instagram account for your bakery? This is a very good idea! These two social networks will allow you to create a close relationship with your customers at a low cost or to inform Internet users that...

A new version of your app, easier and quicker to use with new features and innovative content. Here's what’s waiting for you when you update your Lesaffre&Me app from 28th April....

Home delivery is attracting more and more consumers who want to enjoy their bread and pastries without having to leave their homes. Why not offer this new service to your customers? Taking orders, delivery, types of products...

As a baker, it is essential that you work hard to create a strong and loyal base of clients who keep coming back to your bakery for more. The baking industry is faced with some unique challenges that most people don’t realise exist. ...